N Sync, Backstreet Boys Producer Explains Artists' Appeal
(7/14/00) Launch

Despite the criticisms 'N Sync, Backstreet Boys, and Britney Spears have endured for being bland artists and soulless singers, they're three of the most popular musical acts today. 'N Sync's No Strings Attached has sold more than 6.7 million copies, Backstreet Boys' Millennium has sold more than 11.1 million copies, and Spears's Oops! ... I Did It Again has sold more than 3.8 million copies, according to industry sources. Full Force member Paul Anthony, who has worked with all three acts, told LAUNCH why they've been able to sell millions and millions of albums.

"The first and most important thing is that the music is good," he said. "They're just not names. They really, really can sing and they really believe in it and they want to get accepted by all genres--white, R&B--because they know it comes from the soul. So it's not so much black and white, it's soul. So when they sing it, they really mean it. When Britney's up there dancing, she really means it. I don't care how talented you are, if you're this good or that good--as long as you're pushing yourself to the most that you've got, I'm going to work with you."

In addition to producing, members of Full Force were featured in the House Party film trilogy, which starred rappers Kid 'N Play. Full Force is expected to start recording an album later this year.